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Intuition plays an important role in everything aesthetic and beautiful. As well as in everything political. The most important things in design are decided in a split second. Without any justification. And the crucial point is to talk about that moment; to talk about the moment when you decided ‘it should be like this’.

If someone brings up “they feel like it” as a justification for design, of course, that’s uninteresting. But if intuition tells you what needs to be what, that’s interesting. Because it refers back to the capacity of designers to observe. They observe a certain reality around them, a certain state of things around them, and at some point, they think: this is the best expression. That moment is important for design.

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—  Daniel van der Velden

Posted on 15 September 2011
Tags: #quote  #design  

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